Dr. Pravin Chandra Singh, Assistant Professor at MSMSR, MATS University, continues to strengthen his academic reputation through impactful research in marketing, digital transformation, sustainability, consumer behaviour, artificial intelligence, blockchain technology, tourism marketing, and business innovation. His steadily expanding Google Scholar profile reflects 97 citations, with 96 citations received since 2021, an h-index of 4, and an i10-index of 2, demonstrating the growing visibility and influence of his scholarly contributions within contemporary management research.
Dr. Singh's research portfolio focuses on addressing emerging business challenges through data-driven and technology-oriented marketing strategies. His publications span diverse areas including sustainable exports, artificial intelligence, metaverse applications, blockchain adoption, consumer behaviour, digital advertising, corporate social responsibility, and tourism marketing, reflecting an interdisciplinary approach aligned with evolving global business environments.
His most influential publication, "Green Export Strategies and SMEs Export Performance: Mediating Roles of Innovation, Readiness, and Activities," published in the Journal of Innovation and Entrepreneurship (2024), has already accumulated 45 citations. The study provides valuable empirical evidence demonstrating how green innovation capabilities and organizational readiness significantly improve export performance among small and medium-sized enterprises (SMEs). The research has become an important contribution to sustainability-driven international business literature.
Expanding his work into digital transformation, Dr. Singh co-authored "Sustainability of Mobile Wallets in the Era of Low Cost Data Usage in India," which examines the evolution of digital payment ecosystems and consumer adoption of mobile financial technologies. The study highlights the increasing importance of financial technology in promoting digital inclusion and sustainable economic development.
Recognizing the rapid emergence of immersive technologies, Dr. Singh has contributed significantly to metaverse research through publications including "Role of Metaverse in Events Industry: An Empirical Approach" and "Factors Influencing Adoption of Metaverse Platform: Gen Z Perspective." These studies explore consumer acceptance, virtual engagement, and technological innovation within digital business environments, offering strategic insights for organizations adapting to next-generation virtual platforms.
His research further investigates the application of artificial intelligence and business analytics through the publication "Understanding the Dynamics of AI-Driven Business Intelligence Adoption and Marketing in India," highlighting how AI-powered decision-making is transforming customer engagement, marketing performance, and organizational competitiveness.
Dr. Singh has also made notable contributions to blockchain technology through research including "Blockchain Technology and Election Transparency: An Application of E-Voting Mechanism" and "Examine the Adoption of Blockchain Technology Among Tourists: An Emerging Economy Perspective." These studies demonstrate the expanding applications of decentralized technologies in governance, tourism, and digital trust.
Within the field of consumer behaviour and marketing communications, his publications such as "Role of Divergence and Relevance in Advertising Creativity," "Consumer Ethnocentrism Towards Domestic Brand," and "An Empirical Study on Consumer Attitude Towards Web Advertising" provide valuable empirical evidence on advertising effectiveness, consumer perception, branding strategies, and digital communication.
His growing interest in corporate social responsibility (CSR) is reflected in publications including "Consumer Skepticism Towards CSR Communication: Role of Content and Delivery" and "Role of CSR Advertising Campaigns in the Hotel Industry: Responsible Luxury Campaign by ITC Hotels." These studies examine ethical marketing practices, responsible branding, and stakeholder engagement within contemporary business ecosystems.
Dr. Singh has additionally contributed to tourism, hospitality, and regional development research through studies investigating social media marketing, regional cuisine promotion, short-video platforms, and technology acceptance in tourism, emphasizing the integration of digital technologies with sustainable tourism development.
His extensive collaborations with researchers from leading academic institutions across India further demonstrate his commitment to multidisciplinary research addressing contemporary challenges in marketing, digital business, sustainability, and innovation management.
As organizations worldwide increasingly embrace digital transformation, artificial intelligence, sustainability, and data-driven decision-making, Dr. Pravin Chandra Singh continues to produce high-quality scholarly work that provides practical insights for researchers, policymakers, industry professionals, and business leaders navigating rapidly evolving global markets.
Academic Profile at a Glance
- Total Google Scholar Citations: 97
- Citations Since 2021: 96
- h-index: 4
- i10-index: 2
- Current Position: Assistant Professor, MSMSR, MATS University
- Research Areas: Marketing, Consumer Behaviour, Digital Marketing, Artificial Intelligence, Business Analytics, Sustainability, Green Marketing, Blockchain Technology, Metaverse, Corporate Social Responsibility, Tourism Marketing, Innovation Management, Digital Business Transformation.
The editorial team congratulates Dr. Pravin Chandra Singh on his rapidly growing academic achievements and recognizes his valuable contributions to advancing marketing research, digital innovation, sustainable business practices, and technology-enabled management. His expanding scholarly influence reflects a strong commitment to producing impactful, multidisciplinary research that addresses emerging challenges in contemporary business and society.
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